The four piece Bring the Hoax infuse their indie rock songs with strong fuzzy guitars and delicately sweet melodies. The songs are held together by an unapologetic force that hardly leaves anyone untouched. It’s clear that the band members take their influences from the finishing decades of the 20th century. You can hear hints of Sonic Youth, Dinosaur Jr, Built to Spill and Smashing Pumpkins to name some.
Gritty dynamics are key in the songs of Bring the Hoax and the balance between the dirty and beautiful guitar tones versus the mountains of distortion and fuzz can be heard in pretty much every song they ever written. The lyrics are poetic and tell suggestive tales about politics, relationships and the everyday struggle that is life.
“Ever since we were kids we have adored a sweet and catchy melody wrapped in a big fuzzy blanket of guitar distortion” – Hasse Karlsson
Karl Nordahl and Hasse Karlsson both grew up in Viksjö, north of Stockholm, Sweden, and were probably destined to become friends since they both were equally unable to resist the mesmerizing pull of the massive soundscapes coming out from the punk-, indie- and grunge-era of the 90s. When they many years later had their apartments just shy of a 100 meters apart, it was time to start making music together. The first light the band name Bring the Hoax saw was of the fluorescent kind in a dark hotel room without windows, in the basement of a cheap bed and breakfast in Rhodos, Greece, in 2010.
They asked Mark Petterson (My God Damn Territory, Washing Machina) – who Hasse had played with in a couple of bands and projects earlier – to join them on bass. A bunch of drummers later Mark took the seat himself behind the drums when Sara Engström (Washing Machina, Dag och Natt, Tam Tapir) was able to join on bass.
Bring the Hoax has recorded and produced 2 eps during the years prior to the 2022 signing with Lövely Records. Many great things are going to be revealed in the present future.